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Jul 3, 2020

  • Volkswagen Amarok named Best Utility Vehicle in annual awards
  • The Auto Trader New Car Awards are judged by over 181,000 car owners
  • Amarok selected for its blend of rugged styling and smooth powertrain
  • Award-winning pick-up truck topped 15 out of 16 judging criteria

Milton Keynes, UK – The Volkswagen Amarok has been crowned Best Utility Vehicle at the fourth annual Auto Trader New Car Awards, voted for by over 181,000 real car owners.

The Amarok picked up top spot in 15 out of 16 judging criteria and was heavily praised for its mix of rugged styling and smooth powertrain.

The Volkswagen Commercial Vehicles pick-up truck was chosen ahead of its rivals in the New Car Awards, voted for by over 181,000, making it the largest awards to date for Auto Trader.

The winners represent the consumer champions of the new car market, based on the honest opinions of those who have bought, driven and lived with their new vehicles. Owners were asked to rate their cars across 16 different criteria, from reliability and performance to appearance and running costs. They were also asked about their overall satisfaction with their car and how likely they would be to recommend it to others.

Erin Baker, Auto Trader’s Editorial Director, said: “Volkswagen’s Amarok topped a whopping 15 of the 16 judging categories to take home the Auto Trader Best Utility Vehicle Award. Its blend of rugged styling and smooth powertrain makes it the obvious choice for our consumers. Well done to Volkswagen!

“Now in their fourth year, the Auto Trader New Car Awards recognise the brands and models that are considered the best by those whose opinions matter most, consumers. This year we had over 181,000 consumers telling us what they thought about all aspect of owning and driving a car, making this year’s awards the largest to date.”

Alice Axtell, Amarok Product Manager at Volkswagen Commercial Vehicles, said: “We are delighted the Amarok continues to pick up awards and it highlights what a fantastic engineering achievement the vehicle is. It’s hugely popular with customers because it offers the best of both worlds: reliability and versatility for life at work and comfort and refinement at the weekends. This is supported by the fact it scored well across the board in the Auto Trader New Car Awards.”

For more details on Volkswagen Commercial Vehicles’ award-winning range of products and services, or to find your nearest Van Centre, please visit


About Volkswagen Commercial Vehicles:
Over 60 years ago, the first Transporter arrived in the UK, creating a blueprint which others would follow: a van which gets the job done efficiently and reliably. Today, Volkswagen Commercial Vehicles offers a diverse model range – from the compact Caddy, through the evergreen Transporter and sturdy Crafter panel vans, dropsides and tippers, to the Caravelle passenger carrier, California camper and the Amarok pick-up. The vehicles are as versatile and dependable as Volkswagens have always been, but now they’re more spacious, more comfortable and safer than ever.

Every van also comes backed by Volkswagen Commercial Vehicles’ ‘Working With You’ promise. It’s a commitment to work in partnership with businesses, providing them with the best products and aftersales support, whether they’re buying one or a thousand vans. For more information visit


Press contact
Volkswagen Commercial Vehicles Press Team

Kate Thompson 07713 265562
Amy Allen 07983 535116
Nicky Divey 07802 248310

Press and Public Relations
Volkswagen Commercial Vehicles
Yeomans Drive
Milton Keynes
MK14 5AN

Telephone 01908 601478